“Money back guarantee if not absolutely delighted!”
If you are familiar with advertisements for novelty domestic gadgets (See ‘B List’ TV channels around 3:15am) you will also be familiar with the hyperbole that accompanies everything from the sale of magic cucumber peelers to clockwork..
“Oh no please NO!!!……not The Canned Presentation?!”
When the Spanish Inquisition (as reimagined by Monty Python’s Flying Circus) wanted to torture their victims into confessing to heresy there was only one thing for it….the comfy chair! “Oh NO”, Screamed the victim, “NOT the comfy chair!”.
“ What’s a ‘Strategy’? ….it’s a…you- know…a ‘thingy’ ! “
The above answer to my question, “Could you define the word Strategy?” came from one of Asia’s top public company CEOs…he wasn’t laughing. He told me I could tell this story but not his name The truth is most people